Lumiary offers a set of analytics tools to help small online shops on platforms like Etsy and Shopify understand their customers and market themselves more effectively. Once they finished building their dashboard, they asked me to design a few new tools for Lumiary customers, including a 1-to-1 email tool.
The email tool makes it easy for Lumiary users to build customer engagement directly from the dashboard. To help users get started, I suggested pre-loading some sample customer emails.
Mapping the task flow on a whiteboard helped us understand each step of the feature. This enabled us to work quickly as we built out each view in the experience.
The response from users has been overwhelmingly positive, including feedback that Lumiary is "exactly what I need" and "the best-looking marketing tool I've ever tried."